Cooperatives are often small scale and members of cooperative societies rarely think about their online presence. Even if they opt for an online presence, the thought process tends to go towards buying a cheap and generic ".com" or ".org" site. Even if they are large businesses, they want to be careful stewards of the co-op’s financial resources. But is this really the right decision for your cooperative no matter what your size?
Why is it important to think beyond the “regular” name for your co-op’s website? Why is vertical branding important for cooperatives? Today anyone can register a ".com" or ".org" as long as the name is available. Everyone knows that there are millions of questionable sites that use these domain names. Is that kind of name the right home for your cooperative’s online identity?
".coop" is a special purpose domain that is customized for cooperatives. For an immediate branding boost, there is almost nothing as effective as putting ".coop" after your website address - your users immediately notice your new brand! The very fact that each and every ".coop" domain name is authenticated as belonging to a cooperative society provides a tremendous boost of confidence for Internet users worldwide and to your existing members and customers. They know they are going to a business on the Internet that they can trust based on mutually held values and principles.
GoodLuck Internet Services (www.GoodLuckDomain.in) has been very involved in promoting cooperatives in South East Asia since its inception in 2004. Partnerships with local cooperatives and personalized service have provided a global Internet presence to many local cooperatives. And as an accredited ".coop" registrar, GoodLuck Domains is able to offer this valuable domain name to its customers around the world.
GoodLuck Domain’s trained staff understands the challenges a small cooperative organization goes through in being visible and available on the Internet. After all, no cooperative can really afford to not be online, yet it is difficult to break through the clutter of .COM and .ORG sites that advertise in categories similar to the cooperative. Having a ".Coop" name ensures better recognition everywhere!
Are you thinking about or planning to have a booth at the ICA Expo? You can get a special discount on your booth rate if you own a ".coop" name! To be eligible for this discount, register a ".coop" name now! For a limited time, ICA Expo exhibitors can get a FREE ".coop" name for the first year. Other services such as email are available at a nominal fee with your ".coop" name.
Let your cooperative stand out from the clutter!
Get your ".coop" domain and your ICA Expo booth and stop by and see us at the ".COOP" booth at the expo!
Contact GoodLuck Domain:India +91 44 4270 8283
Outside India +1 215 321 1088
Want to learn more about using ".coop"? Visit www.coop!
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